Organizational Strategy

AUTOBOTZ
4 ENGINE MODEL

Independent Teams, Connected Strategy.

Each engine runs like its own mini-company with no shared execution staff—only leadership-level alignment. Scalable, specialized, and efficient.

Explore The Engines
01
Performance · Content · Community

Esports & Creator Ecosystem

Purpose & Outputs

Build esports credibility, generate consistent content, and grow gaming communities.


  • High-authority esports content
  • Strong gaming community
  • Credibility for brand deals & events
“This engine converts professional gameplay and creators into content, community, and credibility.”

Structure

Pro Esports Teams (7 Active)

5–7 pros per team across multiple games & formats.

Gaming Influencers (7 Dedicated)

Personality-driven, reach-focused content creators.

Workflow

1
Content themes planned monthly
2
Managers collect raw video from players
3
Internal editing team processes content
4
Content published across platforms

Headcount & Cost Structure

Role Count Avg Monthly (₹) Monthly Total (₹)
Head of Esports & Creator Ops 1 1,00,000 1,00,000
Team Managers (7 teams) 7 35,000 2,45,000
Creator Manager 1 45,000 45,000
Esports Content Strategist 1 60,000 60,000
Content Ops Manager 1 40,000 40,000
Video Editors (Esports) 3 30,000 90,000
Designers / Thumbnails 1 30,000 30,000
Community Manager 1 30,000 30,000
Total Headcount
16 People
Monthly Cost
₹6.4 – 6.6 Lakhs
02
AI · Influencer · SEO · Web

360° Marketing Engine

Purpose & Outputs

Generate predictable revenue and deliver marketing services as a system.

  • Monthly retainers
  • Marketing case studies
  • Recurring cash flow
“This engine turns marketing expertise into stable, recurring revenue.”

Services

  • Influencer marketing
  • Social media & content marketing
  • SEO & GEO
  • Website & landing page dev
  • Performance marketing & AI systems

Workflow

1
Lead generation & sales outreach
2
Client onboarding & mapping
3
Strategy & campaign planning
4
Execution by internal delivery teams

Headcount & Cost Structure

Role Count Avg Monthly (₹) Monthly Total (₹)
Head of Marketing Ops 1 1,20,000 1,20,000
Business Development Manager 1 80,000 80,000
Client Account Managers 2 45,000 90,000
Marketing Strategist 1 60,000 60,000
Performance Marketer 1 50,000 50,000
SEO Specialist 1 40,000 40,000
Web Designer / Developer 1 45,000 45,000
Video Editors (Marketing) 2 30,000 60,000
Designers 1 30,000 30,000
AI / Data Analyst 1 50,000 50,000
Total Headcount
12 People
Monthly Cost
₹6.2 – 6.4 Lakhs
03
Execution · Authority · B2B

Event & Broadcast Engine

Purpose & Outputs

Execute esports & digital events, own production capability, and secure B2B contracts.

  • Tournament IP
  • Broadcast content
  • B2B contracts & sponsorship revenue
“This engine converts esports credibility into execution authority and contracts.”

Event Types

  • Online esports tournaments
  • Offline LAN & hybrid events
  • Brand activations
  • Campus & institutional events

Workflow

1
Event concept & budgeting
2
Sponsor & partner onboarding
3
Production & broadcast planning
4
On-ground / Live execution

Headcount & Cost Structure

Role Count Avg Monthly (₹) Monthly Total (₹)
Head of Events & Broadcast 1 1,00,000 1,00,000
Event Producer 1 60,000 60,000
Event Ops Manager 1 45,000 45,000
Broadcast Director / Tech Lead 1 70,000 70,000
Streaming / Tech Support 2 30,000 60,000
Event Content Editors 2 30,000 60,000
Sponsor & Partner Manager 1 50,000 50,000
Total Headcount
9 People
Monthly Cost
₹4.3 – 4.6 Lakhs
04
Esports · AI · Govt · Education

Talent Skilling & Education Engine

Purpose & Outputs

Build future esports & AI professionals through structured learning programs.

  • Certified talent
  • Govt & institutional contracts
  • Long-term recurring revenue
“This engine converts execution expertise into institutional-scale education.”

Program Types

  • Esports fundamentals & pathways
  • Pro player mentorship programs
  • AI for gaming & media courses
  • Certifications & bootcamps

Workflow

1
Curriculum & syllabus design
2
Pilot batches & workshops
3
Certification & assessments
4
Institutional & govt rollout

Headcount & Cost Structure

Role Count Avg Monthly (₹) Monthly Total (₹)
Head of Education & Skilling 1 90,000 90,000
Curriculum Designers 2 50,000 1,00,000
Academic & Govt Liaison 1 60,000 60,000
Program Managers 2 40,000 80,000
Trainers / Mentors 2 35,000 70,000
LMS / Platform Manager 1 45,000 45,000
Education Content Editors 2 30,000 60,000
Education Community Manager 1 30,000 30,000
Total Headcount
12 People
Monthly Cost
₹5.2 – 5.4 Lakhs

Organization Summary

Engine Headcount Monthly Cost (Est) Note
Esports & Creators 16 ₹6.5L Talent-heavy
360° Marketing 12 ₹6.3L High ROI potential
Event & Broadcast 9 ₹4.5L Margin-driven
Talent & Education 12 ₹5.3L High Lifetime Value
GRAND TOTAL 49 People ~₹22.5 – 23 Lakhs Annual Run Rate: ~₹2.7 Cr

*Costs scale by maturity, not hype. Independent hiring and KPIs for each engine.